The brand

Made by Hand.
Every Single
One.

A solo, female-owned brand reworking sports apparel into one-of-one pieces, handmade in Madison, Wisconsin.

August Jones — handmade upcycled sports fashion crafted in Madison, WI

The Story

August Jones was founded to rethink fan gear.

With more than 20 years in the apparel industry, designing for global brands across men’s, women’s, and kids, I set out to create something more personal and more considered.

Moving from New York City to Wisconsin, I was reminded what it means to be a fan. The energy around professional and college sports felt familiar, bringing me back to growing up in Western New York, where the connection to the Buffalo Bills runs deep.

Years in the industry also revealed how much is overproduced and discarded. August Jones is rooted in the desire to take what already exists and elevate it through design.

Each piece begins as an existing garment, sourced for its potential, history, or meaning. Through reconstruction and refinement, it is reworked by hand into something entirely new, elevating the original through a focus on fit, proportion, and detail.

Every piece is one of one.

How It's Made

Source

Every piece begins with existing sports apparel, thrifted, donated, or sourced from professional and collegiate teams.

Reimagine

Each garment is deconstructed and redesigned into a new silhouette, cut and reconstructed with a focus on fit, proportion, and wearability.

Finish

Every detail is completed by hand. One piece, one label, no duplicates. Once it’s gone, it’s gone.

Request a custom piece

Looking for a custom piece?

Custom commissions are open. Send a garment that holds meaning, or work with me to source one for you. Each piece is reworked into something you will actually wear.

Available now

Shop the Collection

Browse what's available now on my shop. Inventory moves fast. When a piece is gone, it's gone for good.